Dear Entrepreneur: Why Hope Is Your Biggest Asset

10. You don’t go out of business because you run out of money. 

9. You go out of business because you lose hope.

8. Every meeting becomes more urgent the closer you are to running out of cash.

7. If you set expectations low, you'll be right and ultimately fail.

6. Don’t allow new analysis of the market challenges destroy your hope.

5. Set expectations high and fill the company with hope. Your vision demands it.

4. Your employees, prospects, and investors are all looking to you to drive their hope.

3. Being an entrepreneur is hard, lonely work. Sometimes you vent. Don’t let your venting destroy your team’s hope.

2. Hope is never found in another funding round. 

1. You have a vision from God. Determine to make it a reality. Determine to never give up.