My 12

Life taught me business the expensive way. These are the lessons that lasted.

1. Focus - Less is more

2. Cash - Goes out fast and comes in slow

3. Stay close to your customer

4. Technology - Simple, intuitive, useful

5. Execution - Setting goals and hitting them creates discipline

6. Selling - You figure it out, then hire salespeople

7. Raising money - Ignite the greed gene in the investor

8. Startup purpose - Solve a problem someone will pay to solve

9. Target market - Sell to people who have money

10. Communication - Good news travels fast; bad news travels even faster

11. Profit - If you can’t make money doing it, you will never be sustainable

12. People - Hire slow, fire fast