The Musk Method: Rob Kischuk talks about Musk’s Ventures

Watch the clip and then see the full interview with Rob

Rob discusses how Elon Musk often looks at markets where the government becomes his first customer. It’s a fascinating journey, one that I’ve watched closely.

Tesla: The Electric Vehicle Credit and a New Path

I remember when Tesla first hit the scene. It was more than just a car company; it was a revolution. Musk’s vision of electric vehicles was bold, and the government’s electric vehicle credit played a significant role. It was like he was saying, "I’m an innovator,” the world hesitated but then answered, "Yes, you are."

SpaceX: A Government Partnership That’s Out of This World

SpaceX was another venture that caught my eye. The government’s investment in SpaceX was like a mid-life career change for the space industry. It was brutal, unexpected, but surprisingly effective. I recall thinking, "Is he crazy?" But then I saw the rockets and the missions and realized, "He’s a visionary."

The Boring Company: Digging Deep with Municipal Governments

The Boring Company was a venture that felt like a venture capitalist’s dream. Musk was targeting municipal governments, digging holes, and creating something new. It was like attending a VC conference and realizing, "I want to do this." It was bold, daring, and a little bit crazy.

Solar City: A Bright Idea with Federal Support

Solar City was another one of those moments where I felt like a red-headed stepchild in a family of blondes. Some people disparaged Musk, saying, "That’s not real entrepreneurship." But I saw something different. I saw a man willing to dive into a sleepy market and create something hot with federal subsidies. It was frustrating, inspiring, and a lesson in perseverance.

Rob has many more insights. Watch the full interview and see the mind of a thoughtful entrepreneur at work.