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What’s the Secret to Successful Product Naming?

What’s the Secret to Successful Product Naming?

Charlie Paparelli
Feb 09, 2018
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What’s the Secret to Successful Product Naming?
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That’s a catchy product name, I thought. I was running a software house which was building and selling software to CPAs. Sales growth was slowing so we decided it was time to move to other vertical markets. After all, the thinking went, we are selling accounting software.

We Had Lots to Learn

Accounting is accounting no matter what the industry. We though…

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