7. What’s the Best Market For Your Technology?

What’s the best market for your technology?

This is a tough question to answer. 

Dan Ciprari partnered with a brilliant Georgia Tech PhD researcher and formed Pointivo. They secured the tech IP from the university, raised venture capital, and were off and running.

But wait.

Since everyone could use the technology, they had a dilemma. You can’t sell to everyone. You have to pick one or two markets and specialize. This is how you create a valuable company.

Dan shares his approach to addressing this market selection dilemma. And he also shares his entrepreneurial life journey in this conversation.

Dan is humble, insightful, and transparent. There are many lessons to learn from this great and soon-to-be very successful entrepreneur.