When Death Is Not Death

Here's a clip from one of my favorite interviews of 2022, even more important today. Watch and join the conversation on LinkedIn.
He sold $60mm in software in one year. Russ West is the most successful major account seller I know.
Russ is a Senior Account Executive with a red-hot Silicon Valley startup, Yugabyte. In their last funding round, they were valued at $1.2b. I am sure Russ contributed to their valuation by helping grow their SaaS sales in the F50 right here in Atlanta.
In this conversation, Russ tells us about his networking approach to prospecting, his service approach to relationship retention, and his methods for managing major accounts with over one hundred stakeholders.
And it doesn’t end there.
Entrepreneurs, business owners, and sales execs should listen to this podcast. I guarantee you’ll walk away with great ideas for increasing sales success and moving toward higher-average deals.