My friend Mike Gomez, the brains behind Allegro Consulting, gives some powerful advice with a real story about Lockheed Martin losing a major deal.
The “I Didn’t Know” Problem
Have you ever heard the phrase, “I didn’t know,” after losing a deal? Mike Gomez sheds light on this common issue. Spoiler alert: Your product or service is just the tip of the iceberg. The real buying criteria are hidden beneath the surface, waiting to be discovered during sales. Because guess what? You’re selling to people, not just companies.
Why You Should Watch
Unearth the Real Buying Criteria: Get to the heart of what your clients truly want.
Humanize Your Sales: Remember, you deal with people, not just business entities.
Tackle the “I Didn’t Know" Problem: Gain actionable tips to eliminate this phrase from your sales vocabulary.
Time to Hit Play! Check out the rest of this 9-minute gem for some invaluable sales wisdom. It’s a must-watch for anyone in sales and entrepreneurship.
Please feel free to let me know your thoughts. Let’s keep this conversation rolling on LinkedIn.
