When Not Knowing Is Deadly

Powerful insights from Mike Gomez

My friend Mike Gomez, the brains behind Allegro Consulting, gives some powerful advice with a real story about Lockheed Martin losing a major deal.

The “I Didn’t Know” Problem

Have you ever heard the phrase, “I didn’t know,” after losing a deal? Mike Gomez sheds light on this common issue. Spoiler alert: Your product or service is just the tip of the ice…