John Yates (Morris, Manning & Martin, LLP) reflects on his experience in the law profession, sharing the realization that early in his career, he found a more successful strategy in facilitating face-to-face interactions and asking thoughtful questions to identify client pain points, rather than boasting about his law firm's credentials and intelligence.
The Key to Identifying Pain Points
John Yates (Morris, Manning & Martin, LLP) reflects on his experience in the law profession, sharing the realization that early in his career, he found a more successful strategy in facilitating face-to-face interactions and asking thoughtful questions to identify client pain points, rather than boasting about his law firm's credentials and intelligence.