When an investor asks you something you don’t know, what do you do? Fake it or own it? Most people get this wrong. Which side do you lean toward?
Here’s some real wisdom from friend and mentor Sig Mosley — the Godfather of Atlanta Angel Investing. After 32 years and 122 deals, Sig has seen every kind of entrepreneur walk through his door. In this conversation, he told me something I’ve watched play out dozens of times — the founders who fake an answer in a pitch almost always get caught. But here’s the part nobody talks about. Being too humble is just as deadly. Sig calls it a balancing act — humility and confidence, working together — and he says most founders never figure it out. These soft skills all interact with each other in ways that will surprise you.
Watch the full interview with Sig to hear all 10 X Factors he looks for in a fundable entrepreneur.
