37. Consumer Nightmare is an Entrepreneur's Dream

Jim was an entrepreneur from birth. He just didn’t know it. But when he joined our startup as a twenty-two-year-old and saw it modeled. Bang!

He was a co-founder of his first company. Then he founded four others. His life is the entrepreneur's life. 

Jim has been in search of the big problem in the market that deserved a big company to solve it. He found it while at the Flashpoint accelerator under the direction of Merrick Furst and Georgia Tech.

HelloPackage is solving the last one hundred yards of the last mile problem in logistics. We are all e-commerce mavens. Put three hundred of us together in an apartment complex and package receipt, distribution, and returns are a nightmare. But a nightmare for consumers is a huge opportunity for an entrepreneur.

In this conversation, Jim and discuss how entrepreneurs make decisions. Early in every startup, there are big decisions needing to be made. The wrong decision results in little to no market traction and running out of cash. The right one moves you closer to market leadership. 

Jim shares with us how he makes these decisions. This conversation is a playbook for entrepreneuring.